http://monicacoates.com/ en info@monicacoates.com Copyright 2010 2010-08-30T14:45:45+00:00 http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_8_30_10/ http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_8_30_10/#When:14:45:45Z Measure Your Progress One of the great casualties in the battle to accomplish your dream is proper perspective.  For many of us, once we’ve committed to our vision, we can become so focused on the final destination that we lose all sense of how far we’ve come. This week, I’d… Gospel Music 2010-08-30T14:45:45+00:00 http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_8_23_10/ http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_8_23_10/#When:14:45:37Z Know Your “Whys” Last week I had the opportunity to attend a conference for college educators in Music Business and Entertainment Industry Studies sponsored by a university in my city. During one of the sessions, the speaker began to go around the room asking attendees at random about their purpose… Gospel Music 2010-08-23T14:45:37+00:00 http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_8_16_10/ http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_8_16_10/#When:14:45:19Z 3 Tips To Develop As A Songwriter This week we’re turning our attention toward one of the most important and least addressed segments of our creative community—-songwriters. As core Gospel songwriters, because so much of our music is meant to be performed within the context of local church services, there… Gospel Music 2010-08-16T14:45:19+00:00 http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_8_9_10/ http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_8_9_10/#When:14:45:44Z Welcome to Branding Part 4 Hopefully by now you’ve had time to do some real thinking, reflection, and even journaling about the four key questions I posed a few weeks ago as a foundation for building your brand.  You’ll recall the questions were as follows: •    What are my core… Gospel Music 2010-08-09T14:45:44+00:00 http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_8_2_10/ http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_8_2_10/#When:14:45:50Z A Quick Recess For the past three weeks, we’ve been discussing the concept of branding and understanding the role it plays in the new music industry.  While you’re spending some real, Holy-Spirit-led time thinking and praying about the four questions I introduced last week (see GI_TOTW for 7/26/10), I thought… Gospel Music 2010-08-02T14:45:50+00:00 http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_7_26_10/ http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_7_26_10/#When:14:45:38Z Welcome to Branding Part 3 We’ve lived with branding all of our lives.  For at least the past century, products have been sold and bought as the result of increasingly sophisticated forms of advertising, designed to lure us—-the customer—-away from one product to another similar product.  Whether it was the… Gospel Music 2010-07-26T14:45:38+00:00 http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_7_19_10/ http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_7_19_10/#When:14:45:33Z Welcome to Branding Part 2 Last week we laid a foundation for the concept of branding as the primary marketing tool in today’s music industry.  In fact, we went so far as to say that in the digital age, while music may be your artistic format, your brand is your… Gospel Music 2010-07-19T14:45:33+00:00 http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_7_12_10/ http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_7_12_10/#When:14:45:58Z Your Product Is Your Brand If you’ve been reading music industry trade magazines or listening to business and entertainment news over the past few years, more than likely you’ve heard reports that the CD is dead.  In fact music industry sales figures do show a steep decline in CD sales—-some… Gospel Music 2010-07-12T14:45:58+00:00 http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_7_5_10/ http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_7_5_10/#When:14:45:26Z Empower Your Dream. I love creative people, particularly artists, musicians, singers, and songwriters.  It is a beautiful thing to be graced by God with the gift to draw from your thoughts and experiences, reshaping them into elements that express emotion, color and truth through song.  Great artists give life to… Gospel Music 2010-07-05T14:45:26+00:00 http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_6_28_10/ http://monicacoates.com/blog/entry/gospel_industry_tip_of_the_week_6_28_10/#When:14:45:30Z 3 Things Your Engineer Wishes You Knew This week, we’re closing our conversation with renowned recording, mix and mastering engineer, Marcelo Pennell.  At the end of our visit, I asked him to tell me if there were any remaining bits of information he wished to share.  Just as cheerful as… Gospel Music 2010-06-28T14:45:30+00:00